Understanding the trend of Corporate Gifts

Summary: Corporate gifting is an ancient practice, with deep-rooted values and motives. The practice continues to date with minor changes. Some practices and approaches in business go back a long way in history. The tradition of giving corporate gifts is one such practice or approach whose origin goes back to ancient human civilization. From the Prehistoric era, human beings did business within their tribes and with other ethnic groups in different parts of the globe. Since the beginning of the ancient human economy, people have been exchanging thoughtful gifts at the time of their business deals and trade. The tradition has withstood the test of time and is still intact in the contemporary world with some specific alternations and adaptations. Practice in the ancient era Giving corporate gifts or tokens of appreciation in business was popular in ancient Egypt and several other civilizations. Merchants often gave gifts to their counte...